Redfin CEO Glenn Kelman recently made headlines by promising to "drink our own urine" if mortgage rates don't fall, revealing his company's resilience in the face of market uncertainty. In a Q2 earnings call, Kelman expressed hope for an improvement in the housing market but acknowledged that Redfin is prepared to adapt regardless.

Source: https://techcrunch.com/2024/08/10/redfin-ceo-promises-to-drink-our-own-urine-if-mortgage-rates-dont-fall/