Good article form 2010 great read.

"One of the amazing things about the internet economy is how different the list of top internet properties today looks from the list ten years ago.  It wasn’t as if those former top companies were complacent – most of them acquired and built products like crazy to avoid being displaced.

The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a “toy.” --Chris Dixon

Why do so many miss the biggest innovations and most revolutionary technologies sitting right in front of their eyes? Sometimes, like Bitcoin, it is such a drastic change, or solves something so fundamental, that many aren't even aware of the problem.

The next big thing will start out looking like a toy
https://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy