Brazil Should Resist the NFL’s Dreams of Global Domination
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The National Football League (NFL) will open its next season with a game in São Paulo, Brazil, marking the first time the league will hold a match in South America. The NFL plans to expand globally and aims to have up to eight international matches per season starting in 2025. However, the choice of Brazil as a new market for the NFL has been met with resistance, as the country is known as the global spiritual home of soccer. Brazil, with its unrivaled five-time world champions and passionate soccer fans, may not be willing to cede a piece of its sport business pie to Americans who play football with their hands.

#Nfl #GlobalExpansion #Brazil #Soccer #Football

https://www.bloomberg.com/opinion/articles/2024-02-10/brazil-should-resist-the-nfl-s-dreams-of-global-domination