Zaps go right to the creators in RSS-based podcasts, if they use the new podcasting namespace. I've earnt more than two million sats so far for the podcasts I do. And splits are baked in to the standard, for multiple show hosts and guests already - and even music played on shows.

Not just zaps ("boosts" in podcast parlance), we also earn sats for people listening, if they turn on streaming sats in Fountain or other similar apps.