'I believe that it should be embraced': Harry McGregor on the use of AI in brand marketing
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Harry McGregor, senior manager of digital marketing at Asahi Beverages, believes that the continued influence of AI will change the game in brand marketing. McGregor won the Marketing - Brands category at Mediaweek's 2024 Next of the Best Awards. He sees the future of brand marketing as being heavily influenced by AI, with tech integrations and platforms helping to make decisions and influence outcomes. McGregor believes that AI should be embraced as an exciting development. He describes working in marketing as captivating, rewarding, and evolving. McGregor's biggest achievement at Asahi is being part of a team that learns from each other and delivers amazing work for their brands. In the future, he plans to continue looking for innovative ways to connect with consumers and deliver commercial outcomes.

#Ai #BrandMarketing #DigitalMarketing #AsahiBeverages #Mediaweek #NextOfTheBestAwards

https://www.mediaweek.com.au/i-believe-that-it-should-be-embraced-harry-mcgregor-on-the-use-of-ai-in-brand-marketing/