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 Columbia Sportswear stock downgraded amid brand slowdown
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CFRA downgraded Columbia Sportswear stock from Buy to Hold and adjusted the price target to $80 from $88 due to a slowdown in the company's brand performance. The outdoor apparel and footwear company experienced a gross margin increase in Q4, rising slightly by 20 basis points to 50.6%. However, CFRA cited a broader deceleration in sales across all the company's brands, with particular emphasis on the challenges faced by its largest brand, Columbia. Columbia Sportswear has been managing its brand portfolio amidst varying market conditions and has been recognized for its financial health and control of inventory levels. Investors will closely monitor the company's future performance in the competitive apparel market.

#ColumbiaSportswear #StockDowngrade #BrandPerformance #ApparelMarket

https://www.investing.com/news/stock-market-news/columbia-sportswear-stock-downgraded-amid-brand-slowdown-93CH-3291519