I wonder how “social onboarding” could be funded?

I’m developing a web client and incentive program to support sharing Nostr with friends.

While onboarding projects are typical “low hanging fruit” when it comes to receiving grants, “social onboarding” ALSO has the “value add” of strengthening webs of trust for new accounts. 

ADDITIONALLY … the “social onboarding” user experience is an excellent opportunity for clients and relays (and their funding partners) to gain new users, and for influencers (and their supporters) to gain new follows. Nostr Advocates act as the conduit, sharing their recommended apps and follows with their “new account” friends. 

Could a “multi stakeholder owner membership” (equity crowdfunding, where everybody has a stake in the business) funding model be a something that works in this case?