Are expensive watches, cars, art, etc. a hard sell to famous people with money? A thief can just as easily or more easily steal your rolex as you walk down the street as they can your bitcoin. If people can manage to get a safe for their valuables, I don’t see why they can’t do the same for bitcoin. For those that refuse or choose not to learn how to self custody, well the suits have an ETF for them 🤷🏽♂️