Verifying marketing claims is hard. Too hard for the average consumer. We need tools for that. I had built "opinions" for wallet products but sadly it's not getting used much. I had hoped for people to obliterate hardware wallets among other products and get big tips for doing so but meh, not much going on. If you have an idea how to punish stupid marketing claims in a decentralized way, please share.
Sadly stupid claims regularly become accepted standards. Think about "lactose free" meaning there is the same amount of lactose as in other milk but also an enzyme to eliminate one type of undesired effects of that type of sugar but it leads people to think that they could cut carbs by drinking lactose free. WTH? Light bulbs were sold by their wattage but now, LEDs can't compete with a 100W bulb if it provides the same amount of lumen which nobody was told about before, so they just print 100W on a 15W LED and laser pointers are sold with ridiculous power ratings making these ratings completely pointless.
Sure, wallet providers do the same. Almost all wallet providers are guilty of claiming that theirs is the safest. What does that even mean? And yes, "secure element" has "secure" in the name but is just a marketing term of a supplier of one of your chips and doesn't make your wallet magically secure.