I would call it being upfront and direct about the tradeoff that is made: convenience and ease-of-use for sovereignty and full control. 

The alternatives are either being technical and running a server yourself or going through extensive KYC and then using closed source services where you pay a % of your revenue as fees. 

Blink X BTCPay is offering merchants a middleground with a reliable service on open source software and just a phone number for registration, no fees for Intraledger / Lightning payments and 0.2% spread for Stablesats conversion. I'm hopeful this reduces a lot of friction for using BTCPay tools and will make bitcoin payments in (e-)commerce a lot more accessible. We'll see.