It's a tricky one 🤔

I viously clients should market (or not) however they wish. But you also don't want to give the impression that nostr is just a twitter clone. So then perhaps you advertise something like whynostr.com that explains, explains it is being built, that people can build on it. But then are you just wasting your money on a subway ad when that is more of a targeted ad campaign.

Or maybe that actually does have a wide enough appeal or allure (even for non-devs). I mean mr robot, cyberpunk etc did have a mass appeal and is intriguing even for the non builders. And maybe coding has actually reached a big enough common practice for some sort of 'we are building an alternative, join us' type campaign.

🤔🤔🤔