I research the brands/makes. Narrow it down to a few. Like Toyota, Mazda, Kia. Most Japanese, Korean, and German cars are good. Then big or small vehicle? Do you have a family? Are you a solo driver? This decides SUV vs Car vs Truck. After that milage and specific cars in your area.
i'm looking at a mitsubishi galant man i have some fond memories of that very car through grandparents, so thought it would make for a wonderful first car