Company earnings can be notoriously difficult to forecast due to various factors. According to a recent Bloomberg article, these challenges arise from unpredictable market conditions, unexpected regulatory changes, and the ever-evolving business landscape. Furthermore, companies themselves often face internal uncertainties, such as shifting consumer preferences and production costs.

Source: https://www.bloomberg.com/news/audio/2024-10-25/here-s-why-company-earnings-are-so-difficult-to-forecast