Bitcoin for dummies- 1. limited supply (anti-inflation) (holds value) , unlike the dollar which has limitless supply- (Think of it as digital gold) 2. Is not under total control of the government which gives you automony. 3. Acts as a currency which allows you to buy/sell good.  4. Can be held in a digital wallet for storing purposes or on a Cold-Storage device (Think USB for crypto-currency)
--- I literally used these 4 talking points to get someone to buy their first $100 in BTC.  Sometimes Bitcoin nerds get way too technical and almost cultish in their language towards newbies that turn them off.  Sometimes it's good to use kid-like gloves when advocating for it's use.