London-based fashion rental platform By Rotation has opened what's claimed to be the world's largest-ever fashion rental pop-up in the West End. The five-story space at 31 Brook Street, Mayfair, features top garments and accessories from brands like Chanel, Dior, and Reformation, as well as exclusive pieces available for rent. The pop-up also hosts workshops and events, offering customers a more sustainable way of dressing.

Source: https://www.forbes.com/sites/markfaithfull/2024/10/29/by-rotation-opens-worlds-largest-fashion-rental-pop-up-in-london/