So, this surveillance capitalism thing is totally out of hand. Today nostr:npub1wjwj5r9ytyhgg7nwmy75t8xrhphw6c8kq94fuv0qdjg6g0fruffq02ue5t had a great explainer (https://mastodon.social/@protonmail/111165171600485248) on the mind bending evil Google is up to with it's new "privacy features". But pretty much every tech company is now in the business of profiling you and monetizing your tidbits. 

What can you do? A lot as it turns out, but if you just want ONE EASY THING that you can do today, SWITCH TO FIREFOX (https://www.mozilla.org/en-US/firefox/new/) and make DuckDuckGo your default search engine.