The analogy also disregards the fact that in the current web people do not just use Google. There are dozens of other search engines, and people find websites through other websites, recommendations from people they know -- or, incredible!, people they follow on various social media platforms.

But Bluesky doesn't care, it wants everything to go through the Bluesky central server. Even if you want to access a blog from someone you already know and have been following for years, you still will have to go ask Google to render that blog for you and everything you read will have to necessarily come directly from Google servers.