I sent this email to Untappd. *fingers crossed*

Hello Untappd,

I've been a proud Untappd member for over 14 years, joining way back on November 7, 2010. Being social online has evolved. I'd like to take a few minutes and talk to you about it.

In a time when users value freedom, control, and choice, the Nostr protocol offers a new way forward for social platforms. As an open, decentralized communication protocol, Nostr is transforming the social media landscape, allowing platforms like yours to engage users in innovative ways. Here’s why adopting Nostr could be a major step forward for your platform’s growth and user satisfaction.

What is Nostr?
Nostr (Notes and Other Stuff Transmitted by Relays) is a decentralized social protocol that empowers users with a unique level of control over their content and online identities. Unlike centralized platforms, Nostr provides users with an open ecosystem where their digital identities and posts are truly portable and interoperable across platforms.

To learn more about Nostr and how it works, you can explore these resources:

Nostr.org – An overview of the protocol.

NostrApps.com – Explore the growing ecosystem of Nostr-compatible applications.

Nostr Protocol GitHub – Access the open-source protocol for detailed technical specifications.

Social Media is Broken - Recorded at the first Nostr Unconference in Costa Rica, March 2023.

The protocol is rapidly gaining momentum and support within the tech community. Notably, Jack Dorsey has contributed $10 million to fund open-source Nostr development, underscoring its potential to redefine how we interact online.

Why Nostr is Important for Platforms Today
Enhanced User Experience: With Nostr, users have the freedom to engage across multiple platforms without needing new logins or fragmented profiles, which can significantly improve satisfaction and loyalty.

User Control: The protocol allows users to take ownership of their data and content, aligning with the growing trend toward user-driven digital experiences.

Cross-Platform Interaction: Nostr provides a unique foundation for seamless interaction with other applications and platforms, enabling collaborative growth and increased engagement opportunities.

Innovation Potential: Nostr’s open-source framework encourages developers to create new and unique features, fostering an ecosystem of innovation that benefits your platform and its users.

Case Study: Fountain’s Success with Nostr
Fountain, a podcast and social interaction platform, recently transitioned its user experience to integrate Nostr. With this move, Fountain expanded its reach, offering users a unified identity and an intuitive experience across decentralized platforms. This transition has attracted new users, driven engagement, and aligned Fountain with the future of social interaction.

For more about Fountain’s journey, check out their full story here.

What Nostr Can Do for Untappd
Adopting Nostr offers you the chance to:

Attract a Broader Audience: Nostr appeals to digital enthusiasts who are looking for more control and cross-platform compatibility, positioning your platform to attract tech-savvy users.

Encourage Loyalty and Retention: By empowering users with portability and control, you enhance their experience and loyalty.

Drive Innovation and Growth: With the Nostr protocol’s open ecosystem, you’ll gain access to a range of new features and integrations that increase engagement without the typical barriers to innovation.

Useful NIPs (Nostr Implementation Possibilities): These NIPs could be utilized by Untappd.

Every user, beer, and venue could get their own public key / profile.

NIP-01 - Social posts and comments

NIP-25 - Reactions

NIP-23 - Blogs articles from Untappd/Vendors

NIP-58 - Badges

NIP-52 - Location / Geohash

NIP-52 - Calendar events

And more…

Implement as little or as much of Nostr as you’d like. You’re in control.

Let’s Talk
I’m here to help you explore what Nostr adoption and migration could mean for Untappd and to offer technical support to transition your login and social features seamlessly. Let’s discuss how we can work together to bring your platform into the decentralized social future and expand your user experience.

Looking forward to connecting!

Best regards,

Derek Ross
Nostr Evangelist