There's a subset of people who love Ponzi/pyramid schemes, who are aware they are scams but entertain the notion they can be one of the few winners. It's a form of gambling, to find or create the next coin early, and time their trading. Innovation in scams includes affinity with open source projects, startups, and celebrities, as ways to convince suckers to invest.

The goverment has been slow, but is beginning to police the scams. I believe gov also loves the idea of confusing people into lumping Bitcoin in with scams with the term Crypto, all while they go after Crypto, to slow Bitcoin adoption since they can't ban it. In this sense Crypto is an attack on Bitcoin. Ironically scams are also an instance of the exact target market of Bitcoin, by being censorship resistant global money, it enables anyone to start and join a new scam without permission.

Bitcoin simultaneously gives rise to, and is attacked by Crypto, yet the signal remains: the cumulative work performed by mining,  and the price charts, to anyone who ignores the noise of marketing and trolls.