Choosing the cheapest energy price is literally rewarding the financially (and technically) most intelligent. 

Choosing the opposite is a shy version of supporting, what the movie “ideocracy“ visualised. It’s like the opposite of natural selection.

This also goes for any government “supporting” any sort of free market players. If they can’t survive by themselves, then they are not financially effective enough and have not deserved to survive financially. Hard, but fair.
#finance #freedom