Taylor Swift “overshadowing” the Olympics as Americans flock to Paris for The Eras Tour
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Taylor Swift is playing four shows at La Défense Arena in Paris, kicking off the European leg of her “Eras Tour.” The concerts are drawing five times as many Americans as the Paris Olympics. Paris authorities have spent years preparing for the Olympics but may have overlooked the popularity of Taylor Swift. The concerts are drawing Americans who are also planning larger European trips to follow the shows. The appetite for the tour comes amid lower-than-expected demand for the Olympic Games. In 2023, the first round of Taylor Swift's US concerts contributed $4.3 billion to the country’s gross domestic product.

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https://fortune.com/europe/2024/05/08/taylor-swift-olympics-paris-americans-eras-tour/