They were elevated to the CEO's office, making each one a billionaire and sealing their place in history. It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone *else* becomes CEO, then *they* won't become CEO. Machiavelli was an optimist: https://pluralistic.net/2023/07/28/microincentives-and-enshittification/ 11/