I think Nostr has a brilliant take on how to do social media right. The lack of manipulating algorithms alone frees us all from the mental angst that one will experience on mainstream social media platforms.
Having praised it to the rafters, I also think that persisting with the almost exclusive focus on pitching Nostr as a twitter killer is misguided. For one, it hasn't killed Twitter, not even a dent. Elon is more of a threat to twitter than any upstart.
When looking at the way the online world "over there" is going, it is a bit naive telling a normie that Nostr is a superior form of social media. That is like saying you are a nicer version of Hannibal Lector. Think about it. In the minds of the masses, Twitter and FaceBook, Insta, Tik Tok are social media. The way they do social media is toxic, and whether their gazillion-strong userbase admit it or not, there is a growing societal sense that “social media is not healthy”. Hence my puzzlement at insisting on pitching Nostr as a better social media, especially when it is so much more.  
Nostr is a new internet where you take your ID from app to app signing in with something akin to an automatic smart key. You aren't tracked or asked for personal details or served ads. There is no controlling central forces, no equivalent of mega sites trying to silo the internet, forcing users to comply with ever more stringent privacy invading requiremens. The users have the controlling hand on the Nostr internet.
Of course social media apps are probably the most polished on Nostr, but the array of working apps that the average person could use regularly are there already. Venture capitalists need to throw their money at mostly non social media apps.
Pitch Nostr as a suite of apps. Pitch the dumbed down version of the Nostr philosophy. People will come. 
And who pitches the Nostr apps? Those blue check X users on Nostr. They need to step up. 
Jaron Lanier had it right 6 years ago. For their own sake, they need to get off Twitter. Seriously, there is a every chance they are mentally ill to some degree. They can literally detox on Nostr which doesn't have the manipulation model at its core. 
And secondly they need to get off Twitter for the sake of society, especially the Nostr society. Only by preaching to Twitter users from the outside, with an outsider perspective, can they expect to be taken seriously with their Why Nostr? pitches.
 They should pummel Medium and long form platforms with Why Nostr? And push the apps not the social media. 
Their posts will surely get tweeted. Twitterati will get to read the perspective of outsiders, recovering Twitter addicts who have found a new internet as envisioned by Tim Bernard Lee that already works well, and already has a bunch of productive apps. The Twitter killers can continue to be the best iteration ever of social media, but for marketing purposes, they are a part of the rich Nostr sphere, not the overarching big daddy. Something like that!