The global economy is experiencing a shift, with some experts predicting a recession may have already begun. A recent survey shows that most consumers believe they are in a recession, despite economists' predictions of a soft landing or no recession at all. Quarterly results from consumer-facing companies and an uptick in unemployment have sparked concerns. While some forecasters predict a slow economic growth, others suggest the economy is normalizing after a prolonged period of growth.

Source: https://www.forbes.com/sites/gregpetro/2024/08/09/for-retailers-and-brands-the-next-recession-may-already-have-begun/