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Just my two cents, but this is what happens when culture collapses and is replaced with commercialism.

Commercialism eats at culture while nihilism eats at shared concepts of reality to the point that people have zero identity except for the most shallow and immediate.

Thereby you have gamer bros acting like Attila the Hun and hundreds of thousands of incel*-types hanging on to every word of the likes of Jordan Peterson

*to me, incel has nothing to do with sex. It's attitude.