and incidentally that ship sailed almost 20 years ago with convincing people to behave according to medical protocols. the middle class was built on class compliance in exchange for upward mobility as a reward. the pandemic was a test to see how compliant millenials really were. and now we know. the next test cycle will be prob within the next 3-5 years. only it will be more impactful on the heels of the societal destruction of the previous pandemic. less tolerance, less health, less patience, less reliance, less community.