I’m with you on this being a fiat/Bitcoin adoption play, but I don’t think it’s necessarily a bad thing. That's probably where we disagree. 

What will attract people to the technology is the fiat number going up. While we've spent thousands of hours studying Bitcoin, most people haven’t. We understand the value of self-sovereignty; they don’t. All they care about is the fiat value increasing, and that’s the hook—not all the other things we prioritize.

I was talking to a friend about Bitcoin last weekend, and he felt it was overwhelming and too complicated. For someone like that, buying the ETF is a good way to ease them into it.