Design and Tech best walk that path together.

Rethinking is 💯 necessary because copying Big Tech and adding freedom sauce doesn't work. 

Adding extra complex protocols or bridges to existing Big Tech stuff is also a bad idea 99% of the time. 

Playing with the basics (Relays, Keys and simple event kinds) can get us rapidly where we need to be on the Spec-side. 

Design-wise very few get the radical shift that's needed to build awesome experiences around those new building blocks.