Norwegian cruise mogul’s success secrets: Focus on the wealthy and absolutely no kids allowed
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Torstein Hagen, the founder of Viking Holdings Ltd., has built one of the world's biggest luxury cruise operators by focusing on the wealthy and intellectually curious, avoiding nickel-and-diming, and excluding children. Viking is seeking to raise up to $1.3 billion through an initial public offering in New York, which would value the company at around $10 billion. Hagen, with a fortune estimated to surpass $5 billion, will control just over half of the shares after the sale. Viking operates 92 vessels and targets affluent English speakers aged 55 or older. The company plans to use the IPO proceeds to increase its capitalization and financial flexibility. Hagen sees growth potential in China and other parts of Asia and is exploring safaris and land tours. Viking's clients are primarily from North America, and the company has sold stakes to the Canada Pension Plan Investment Board and TPG Inc.

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https://fortune.com/europe/2024/04/30/viking-cruise-ipo-billionaire-torstein-hagen-no-kids/