Massachusetts official warns AI systems subject to consumer protection, anti-bias laws
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The Massachusetts attorney general has issued an advisory cautioning developers and business users of artificial intelligence that they must comply with state laws governing data privacy as well as consumer and anti-discrimination protections. The advisory emphasizes that existing state consumer protection, anti-discrimination, and data security laws still apply to emerging technologies, including AI systems. Falsely advertising the usability of AI systems, supplying a defective AI system, and misrepresenting the reliability or safety of an AI system could be considered unfair and deceptive under the state's consumer protection laws. Misrepresenting audio or video content for the purpose of deceiving others or engaging in fraud could also violate state law. The advisory aims to encourage companies to ensure that their AI products and services are free from bias before entering the market. Regulators also emphasize the importance of transparency in disclosing when consumers are interacting with algorithms. The advisory notes that the state's anti-discrimination laws prohibit the use of AI technology that discriminates against individuals based on protected characteristics. AI developers, suppliers, and users must also safeguard personal data used by AI systems and comply with data breach notification requirements.

#ArtificialIntelligence #ConsumerProtection #Antidiscrimination #DataPrivacy #Massachusetts

https://apnews.com/article/artificial-intelligence-consumer-protection-massachusetts-attorney-general-b0d2ff3addba47204cab2a49ebdd3092