nostr:npub1gfh3zdy07r37mgk4hyr0njmajapswk4ct6anc9w407uqkn39aslqqkalqc nailed it above. #V4V means the producer decides what value they get out and are granted the freedom and responsibility to return it. But value comes in many forms! 

"Time, talent, treasure" gets thrown around a lot in the Podcasting 2.0 community. Not everyone has fiat or sats to contribute, so they might create art / jingles or volunteer to help with an event. Hell, I've received value in the form of a place to crash on a long road trip, maple syrup, tshirt designs, etc. 

Value 4 Value takes trust but grants ultimate freedom to the people and is free from the bias, censorship and lameness of ads/sponsors.