Nasdaq's CEO, Adena Friedman, has predicted a major boom in sports deals. According to Friedman, Nasdaq is well-positioned to capitalize on the growing trend of sports-related investments and partnerships. The prediction comes as the company looks to expand its presence in the sports industry.

Source: https://www.bloomberg.com/news/articles/2024-10-24/podcast-adena-friedman-sees-nasdaq-seizing-on-a-boom-in-sports-deals