I recently used it for market research and trends in a particular field and was pleasantly surprised by the results. It didn’t just spew numbers and words at me. It provided an excellent review but more importantly it provided me with source links, links to research bodies, links to demographics and also other areas that I would have never potentially found with a simple internet search. Or if I did it would have taken me a lot longer to gather the information. 
I will definitely be using it again.