Maybe I missed the point nostr:npub1xtscya34g58tk0z605fvr788k263gsu6cy9x0mhnm87echrgufzsevkk5s was saying, but I come at it from two angles. 

1) $20/ month is more expensive than what it costs to use twitter, instagram, or facebook, so most people won’t do it.

2) check your financial privilege. it’s a point a privilege that $20/ month is a laughably small amount for you to consider, but for some folks that’s a lot of money, so you just priced out poor people from running a relay. 

Open to hearing what I missed!