I like #WooCommerce, but sometimes it really sucks. Sometimes the most basic functions for operating a global online store require an extra paid add-on.

It's too focused on the US market and is actually still far from being a global brand.

It's the Europeans' fault, I know. They should bring something of their own onto the market. Especially when they have such complicated legislation of their own. Unfortunately they don't, and probably can't. Neither in terms of competence nor potential market size can they keep up.