**Mismatch between expected and actual nutritional value is key driver behind negative reviews of online grocery sites**

Online grocery shopping has become more popular since the COVID-19 pandemic. Sales from online food retail in the United States are projected to grow from 9.5% of total food commerce in 2020 to 20.5% in 2026. Given this, consumer reviews of grocery products have also become more important in shaping buying behavior.

https://phys.org/news/2023-10-mismatch-actual-nutritional-key-driver.html