Mark Zuckerberg Says a Lot More AI Generated Content is Coming To Fill Up Facebook and Instagram Feeds

First we had friends. Then we had influencers. And if Mark Zuckerberg is correct, the next big thing in our social media feeds will be AI generated content. Lots of it. Fortune: Zuckerberg described our future feeds during Facebook-parent company Meta's third quarter earnings conference call on Wednesday, describing it as a natural evolution. "I think were going to add a whole new category of content which is AI generated or AI summarized content, or existing content pulled together by AI in some way," the Meta CEO said. "And I think that that's gonna be very exciting for Facebook and Instagram and maybe Threads, or other kinds of feed experiences over time." 

Zuckerberg touted the company's Llama large language model and the success of products it powers, such as the Meta AI chatbot that is now used by more than 500 million users every month. But Llama will increasingly play a role across Meta's business, Zuckerberg said, including tools for business customers and advertisers. As AI tools become more widespread, AI content will proliferate within social media feeds. Such feeds are actively being worked on inside Meta, Zuckerberg noted. "It's something we're starting to test different things around." "I don't know if we know what's exactly going to work really well yet, but some things are really promising," he added. "I have high confidence that over the next several years, this will be one of the important trends and one of the important applications."
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