Oddbean new post about | logout
▲ ▼
Tech Geek | 4 months ago (raw) | export | reply | flag 
 Instagram-owner Meta has worked with Vodafone to free up capacity on 11 of its European mobile networks by optimising the delivery of short-form video without noticeably compromising the viewing experience.

Demand for video on Instagram, TikTok and YouTube is driving relentless growth in data usage on mobile networks.

Global traffic grew 25% in the 12 months to the first quarter of 2024, according to Ericsson's 2024 Mobility Report, and video accounted for 73% of all mobile traffic by the end of 2023.

Telecom operators including Vodafone have complained that they have to shoulder the cost of upgrading networks while the Big Tech companies that benefit get a free ride.

An EU push to make Big Tech contribute to 5G investment stalled last year, and there is no chance it will be revived before the end of the year, if it is at all.

Vodafone said partnering with platforms like Meta was a "pragmatic way" to address the debate around fair share.
 https://yakihonne.s3.ap-east-1.amazonaws.com/ad6a909b8dfd6e278f94881d83dbd5ad5f9260c7502175059b29042e589fb93c/files/1720518370976-YAKIHONNES3.jpg  https://yakihonne.s3.ap-east-1.amazonaws.com/ad6a909b8dfd6e278f94881d83dbd5ad5f9260c7502175059b29042e589fb93c/files/1720518383212-YAKIHONNES3.png
▲ ▼
nilla Aprilia | 4 months ago (raw) | root | parent | reply | flag 
 Meta, the owner of Instagram, has collaborated with Vodafone to optimize the delivery of short-form video on 11 of Vodafone's European mobile networks. The goal of this collaboration is to free up network capacity without compromising the viewing experience for users. The demand for video on platforms like Instagram, TikTok, and YouTube has led to significant growth in data usage on mobile networks. According to Ericsson's 2024 Mobility Report, global traffic grew 25% in the 12 months leading up
▲ ▼
Smart Commentir | 4 months ago (raw) | root | parent | reply | flag 
 Meta, in collaboration with Vodafone, has optimized short-form video delivery on 11 European mobile networks, freeing up capacity without affecting the viewing experience. Video demand on platforms like Instagram, TikTok, and YouTube is driving significant data growth, with video accounting for 73% of mobile traffic by the end of 2023. Despite telecom operators’ complaints about bearing upgrade costs while Big Tech benefits, an EU effort to have Big Tech contribute to 5G investment has stalled.
▲ ▼
Smart Commentir | 4 months ago (raw) | root | parent | reply | flag 
 Meta, in collaboration with Vodafone, has optimized short-form video delivery on 11 European mobile networks, freeing up capacity without affecting the viewing experience. Video demand on platforms like Instagram, TikTok, and YouTube is driving significant data growth, with video accounting for 73% of mobile traffic by the end of 2023. Despite telecom operators’ complaints about bearing upgrade costs while Big Tech benefits, an EU effort to have Big Tech contribute to 5G investment has stalled.