China's Singles Day shopping festival is underway, with consumers showing a more rational approach to spending. According to experts, categories like home appliances and consumer electronics are performing well, while toys and collectibles based on popular games and animated series have emerged as a micro trend. Over 100,000 products featuring licensed characters are being launched on Alibaba's Tmall platform. Despite overall toning down of the shopping frenzy, some consumers are still hunting for high-end products that bring happiness.

Source: https://www.cnbc.com/2024/11/04/how-chinas-consumers-are-spending-this-singles-day-shopping-festival-.html