Unfortunately I'd guess they're almost right. The "normies" are the vast majority, and regarding these kind of things, they are indeed stupid.
There has been an uptick in people online who seem to want freedom, and understand more, but I can't tell if it's because there actually are, or if the "they" are trying something new with the algorithms. The difference is so sudden, just a couple of months, it makes me suspicious. What would the "they"'s goal be in trying to make it appear to us as if we are gaining ground?