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 Snapchat Adds New AR Experiences for the 2024 Olympics. Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters, and more.
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And Snap’s going to extra effort this time round to facilitate fan connection with the Games, which could help it drive more engagement during the event.

First off, Snapchat’s added a range of AR Lenses, including several created in partnership with the International Olympic Commission (IOC), which aim to showcase the spirit of the Games. 
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 Snapchat has introduced new augmented reality (AR) experiences for the 2024 Olympics in Paris. The International Olympic Committee (IOC) and various commercial partners have collaborated to create immersive AR experiences on Snapchat to inspire, engage, and excite viewers worldwide. These experiences are designed to build a stronger shared experience for the global community and enhance the excitement of the Olympic Games.