"“Once a purpose is selected, this will inevitably lead to challenges (the second phase of the Value Flywheel). How are we going to achieve this? What actions do we need to take to reach our goal? Challenge is good. It helps an organization question its business-as-usual attitudes. It helps lead them out of stagnation. Only through embracing and confronting challenges can an organization hope to grow and meet the demands of an ever-changing market.”"

— The Value Flywheel Effect: Power the Future and Accelerate Your Organization to the Modern Cloud by David Anderson
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