I now ... right? But people never want to be wrong, so they refuse any suggestions you offer.

It's probably better to use Marxist tactics on them, and guide their thoughts so they think the thought themselves. If they think the thought and discover adblock without you telling then, they will become an adblock activist because it was "their" thought, not yours, and people never want to be wrong.

I've been ad free since 2000-ish, back when the Adblock add-on for Firefox came out.