More folks would buy those technologies if they're here already in any complete semse.  

If people don't buy them enough, make them better, cheaper, even more efficient, until the technology's success speaks for itself.  Cars vs. horses.  As an economical business, you do not demonize or make unavailable the next best options, until yours are obviously holistically better.  If you do, you're business is already a long term failure.

Energy is literally the stuff of existence.  It isn't a competition; we use what we can, when we can, as best as we can.  Demanding anything less is antihuman.