Nike's reputation has taken a hit, according to recent Gallup polls. Critics argue that the brand's hypocrisy on supporting female athletes and women in general is at the root of the issue. Some have abandoned Nike sponsorship, including elite athletes Simone Biles and Allyson Felix. Experts suggest that repairing Nike's reputation requires a return to its core values and principles.

Source: https://www.forbes.com/sites/pamdanziger/2024/11/04/nikes-reputation-falls-just-when-it-needs-a-strong-brand-reputation-most/