I’m going to have to put hand up and say I really appreciate the clarity of this design, especially on mobile (where, yes, I use it most)

At its heart, it’s a curated collection of very disparate icons and brand identities - all of which it allows me to see, navigate and engage with beautifully

I also find the actual sorting and navigation UX unusually clear and understandable 

For me, anything more busy or colourful for the core structure, in fact anything asserting a busier separate identity of its own, would be difficult and distracting…