https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf

I'm not 100% sure this is what Gigi is referring to, I'm sure he'll correct me if I am wrong. 

Maybe not, vagueness is a good tool sometimes.

nostr:nevent1qy2hwumn8ghj7mn0wd68ytn00p68ytnyv4mz7qgswaehxw309ahx7um5wghx6mmd9uq32amnwvaz7tmjv4kxz7fwdehhxarj9e3xwtcppemhxue69uhkummn9ekx7mp0qqsphyd90axrepvfuwl7u8zqxdvv7r9fsvqnh5c2n7t3gjf09n382fcc3ksyq