Generative AI Has a "Shoplifting" Problem. This Startup CEO Has a Plan to Fix It

https://media.wired.com/photos/66b3a38e7f73e341a80388aa/master/pass/Bill-Gross-Interview-AI-Company-Business-114231490.jpg

Bill Gross’ ProRata, which has struck deals with partners like Time and Universal Music Group, has a strategy for making AI powerhouses pay for content.

https://www.wired.com/story/bill-gross-prorata-generative-ai-business/