Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts remain skeptical about matching Nike's legacy.

https://www.businessinsider.com/kim-kardashian-skims-cofounder-on-replicating-nike-90s-success-2024-10