Yes. An article says X is moving there.  Say don lemon or whoever.

35k people see that, talk with some friends, now it's 50k people.  1k people go sign up and then post on x or IG or threads.

An article about 1 person going there draws a thousand or more new signups.

I've been in news media and marketing my whole career life. 25 years now  I am not confusing anything.